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Effective Fundraising Techniques for Reaching Greatest Generation Donors communications fundraising relationship building

As every fundraiser knows, donors are a set of very diverse of people. Characteristics vary by age, gender, ethnicity, education, and socio-economic status among others. But an individualized communication to every one of hundreds or thousands of donors is too costly to implement. You must group...

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Effective Fundraising Techniques for Reaching Generation Z Donors communications fundraising relationship building

In the past four blogs, we have covered the generation characteristics of the Greatest Generation, Baby Boomers, Gen Xers and Millennials. We referred you to the census bureau and The Center for Generational Kinetics for readily available, no cost generational cohort information.  We talked...

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Effective Fundraising Techniques for Reaching Gen X Donors communications fundraising relationship building

As we have discussed in previous blogs, to achieve the best results from your fundraising campaigns you must customize your fundraising activities to reach specific audiences. Applying different fundraising techniques to reach different groups of donors produces better fundraising results....

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Effective Fundraising Techniques for Reaching Baby Boomer Donors communications fundraising relationship building

Different fundraising techniques are successful at reaching different generational donor cohorts. Figuring out which fundraising techniques will be successful with different generational groups is part of the challenge of reaching varying groups of donors. The good news is that generational...

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How to Get People to Give Again and Again fundraising

According to the Fundraising Effectiveness Project, the average overall nonprofit donor retention is 46 percent. That means that for every 100 people who give to your nonprofit, 64 will probably not give again. And that isn’t the worst news. The average first-time donor retention rate is a...

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How to Find People Interested in Giving to Your Nonprofit fundraising

Whenever I am working with a nonprofit looking to increase their fundraising revenue, I get asked, “How do I get new people to give to my nonprofit? Where do I find new donors?” Good questions. The answers lie in your focus on mission, your planning, taking advantage of all your...

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Creating Donor Communications that Work communications fundraising

To effectively communicate with donors, you need to engage them first. c It’s a relationship. It’s a two-way street. To be a successful relationship, each party will give and get something as a result of the interaction. You want them to listen and respond to your request. If you...

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Building Donor Relationships: Individuals fundraising relationship building

In my last blog, Successful Nonprofit Fundraising: It’s Not about the Money, we discussed the perils of asking donors for money. So the questions is, if you don’t approach individual donors by asking for money, how do you approach them? How do you build strong donor relationships that...

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Why It Pays to Have Gift Acceptance Policies: True Life Stories—the Good, the Bad and the Ugly financial management fundraising

by Linda Lysakowski, ACFRE

Are gift acceptance policies really important? Here are some real-life stories of organizations who found themselves in a dilemma because they did not have policies in place. And others, who were “saved by the bell” because they did have policies in place.

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