Thoughts on Nonprofit Leadership
This article tells you how to get a second gift. According to data compiled by Giving USA, the first-time donor retention rate has hovered right around 24 percent for years. That means that of every 100 new donors you recruit this year, only twenty-four will give again. That’s abysmal.
You...
It’s getting harder and harder to garner the resources you need to run your nonprofit and meet the needs of the people you serve. According to the National Council of Nonprofits, the top two issues facing American charitable organizations are limited resources and...
The article is about a fundraising veteran and how he is raising millions for nonprofits around the world, using your motivations.
You are trying to change the world for the better. You need money to do it. With money, you can hire the staff you need,...
Congratulations! You just received a donation from a new donor! How do you retain and cultivate that donor so they make a second gift?
The first thing you do is acknowledge and thank them. Then, to solidify the relationship, send them an automated series of welcome emails. A good welcome sequence...
How do you conduct your holiday appeal? I have worked at several nonprofits that have each done it differently.
They all sent out direct mail appeals, physical letters. For some, the only thing left to do was receive and record donations and send thank you letters. For some, the letter was...
Different fundraising causes, vehicles, and ways to research nonprofits appeal to different generational cohorts. Using the information about each donor group to customize your fundraising program will drastically increase the response to your appeal and improve your fundraising results. The U.S....
Why do donors give? Different types of donors, that is individuals, foundations, and businesses, are motivated to give for different reasons.
Individuals
People are driven by values, feelings and beliefs. Know your donors’ values, needs and motivations and meet them where they are. Appeal...
