Oppelt Insights
This week we are exploring how a small change in your marketing strategy can make a big difference in your fundraising results. To explain, here are a couple of excerpts from my latest book The Sustainable High ROI Fundraising System.
Targeting Donors
“Attracting donors takes time and...
Congratulations! You just received a donation from a new donor! How do you retain and cultivate that donor so they make a second gift?
The first thing you do is acknowledge and thank them. Then, to solidify the relationship, send them an automated series of welcome emails. A good welcome sequence...
Aah. Attracting new donors to your cause. You can always use new donors. The question is, “How do you stand out in a crowd and draw people to your cause who will give to your nonprofit?”
Target Specific Donor Groups
When nonprofits talk about their efforts to gain visibility, most of...
by Deron J. Tse of DjT systems: Business Systems Consulting
We make data-based decisions.
What does that mean for your nonprofit? You collect data on your constituents usually starting off with required transactional data points like contact info and transaction amount. Your organization might...
How do you get a business to entertain your donation request? Differentiate your nonprofit, that is, stand out from all the other nonprofits with their hands out too. And then don’t ask for a donation. Instead, engage in a partnership.
Free Online Training
Today we’re going to talk...
“I want you to find us new donors.” It could be individual, foundation, corporate or governmental donors you seek, or all of them. And I can help you. But not in ways you might think.
Target Specific Donor Groups
Attracting donors takes time and effort. And in the nonprofit world,...
By Katherine Spinney, ACC, MT, MSW
Since I was nine, I have had some type of paid work. From newspaper delivery to babysitting to nonprofit executive-ing, I have had more jobs than most people have in a lifetime - which means I have gone through countless different hiring processes along the way....
Morale has waned as staff and board struggle to cope. Staff may feel insecure in their jobs, Board members may fear organizational nonexistence. Trust has eroded amidst layoff’s and downsizing. Staff are angry. Board members feel helpless. Emotions are high. Productivity is down. Customer...
Segmenting your donors into age grouping, researching those age cohorts and using the information to then develop specific fundraising techniques that appeal to each separate generational group can drastically improve your fundraising results. Successful fundraising campaigns start with...
