Oppelt Insights

     If your experience has been anything like mine, you learned how to fundraise mainly by doing it. For example, you may have learned the hard way that it takes more than responding to a request for proposals from governmental entities to secure funding. Usually, there are...

     Research proves it. More and more companies are addressing the rising importance of philanthropy by engaging employees in charitable causes. For example, they include favored nonprofits in their brand identity and then use that association to attract talent, increase sales,...

      It’s getting harder and harder to garner the resources you need to run your nonprofit and meet the needs of the people you serve. According to the National Council of Nonprofits, the top two issues facing American charitable organizations are limited resources and...

     The article is about a fundraising veteran and how he is raising millions for nonprofits around the world, using your motivations. 

     You are trying to change the world for the better. You need money to do it. With money, you can hire the staff you need,...

     How engaged are your board members? According to a Boardable survey, 50 percent of respondents said that they felt more passionate and engaged about the importance of their work on a board or for a nonprofit as a result of the COVID-19 pandemic. While 24 percent of respondents...

     You may look forward to board meetings as much as a visit to the dentist. In my experience, most board members are good people who know next to nothing about nonprofit governance. Yet, your board is the most valuable leadership asset your nonprofit has. Board members teach the...

     What are donors’ motivations to give? What are they hoping to achieve? And how do you, as the lead fundraiser, help them attain their goals? As I explain in my book The Sustainable High ROI Fundraising System:

Individual Donor Motivations

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This week we are exploring how a small change in your marketing strategy can make a big difference in your fundraising results. To explain, here are a couple of excerpts from my latest book The Sustainable High ROI Fundraising System.

Targeting Donors

“Attracting donors takes time and...

Congratulations! You just received a donation from a new donor! How do you retain and cultivate that donor so they make a second gift?

The first thing you do is acknowledge and thank them. Then, to solidify the relationship, send them an automated series of welcome emails. A good welcome sequence...