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Three Fundraising Benchmarks to Use with Your Board evaluation for executive directors

A nonprofit board has a fiscal duty to make sure that resources are raised and allocated to meet the organization’s missions. Often, however, boards have unrealistic expectations about how much money can actually be raised. They have no way of knowing, and thus planning for, how many...

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How to Be Proficient at Fundraising evaluation fundraising

 

To be successful at fundraising, you need to learn from previous fundraising experiences, either yours or someone else’s. Look at what your nonprofit has done in the past to try and raise money. If you work for a startup with no fundraising history, learn from your peers. When you...

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Optimizing Your Fundraising Resources evaluation financial management

In Measuring Overall Fundraising Performance we talked about the difference between gross and net income and how net income is a better indicator of fundraising success than gross income. We also discussed influencing the relationship between the amount of donations and number of donors. In Data...

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Evaluating the Success of Your Nonprofit Fundraising Events: Income, Impact, Costs and Benefits evaluation fundraising special events

Golfers have golfed, walkers have walked, dinners have been eaten, awards have been bestowed. How did your agency’s fundraising events fare? Did your events spread your organization’s mission, or did the events just raise funds? Did you raise a lot of money? Really? At what cost,...

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Data That Tells You How Effective You Are With Your Donors evaluation financial management fundraising

In Measuring Overall Fundraising Performance we talked about the two factors that you can influence to bring in the most money: the amount of dollars raised and the number of people giving. Today, we are going to go into more depth about how to influence more people to give and how to influence...

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Evaluating the Efficacy of Your Fundraising Processes evaluation fundraising

In Measuring Your Marketing Endeavors, we talked about how fundraising and marketing are both similar to and different from one another. Today, we continue to borrow from the field marketing, with a twist. We borrow the concepts of the customer journey and customer experience, revising them to...

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Measuring Overall Fundraising Performance evaluation financial management fundraising

When a company is trying to realize more revenues from sales, there are two factors that affect the outcome: price and volume. To make more money, either more people will buy the product, or people will pay more for the product, or some combination of the two. The same principle applies in...

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Measuring Your Fundraising Costs evaluation financial management fundraising

As we said in Measuring Overall Fundraising Performance, net income is a better indicator of monies raised than gross income. Net income takes into account the costs associated with raising the funds while gross income doesn’t. You can increase net income by either increasing your revenues...

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Measuring Your Marketing Endeavors communications evaluation fundraising

Fundraising and marketing are similar to each other in many ways. Fundraising is concerned about building donor relationships that result in charitable contributions. Marketing is about building customer relationships that result in sales. Both are concerned with the interactions that result in...

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