Thoughts on Nonprofit Leadership

In Measuring Your Marketing Endeavors, we talked about how fundraising and marketing are both similar to and different from one another. Today, we continue to borrow from the field marketing, with a twist. We borrow the concepts of the customer journey and customer experience, revising them to...

When a company is trying to realize more revenues from sales, there are two factors that affect the outcome: price and volume. To make more money, either more people will buy the product, or people will pay more for the product, or some combination of the two. The same principle applies in...

As we said in Measuring Overall Fundraising Performance, net income is a better indicator of monies raised than gross income. Net income takes into account the costs associated with raising the funds while gross income doesn’t. You can increase net income by either increasing your revenues...

Fundraising and marketing are similar to each other in many ways. Fundraising is concerned about building donor relationships that result in charitable contributions. Marketing is about building customer relationships that result in sales. Both are concerned with the interactions that result in...

Data collection may not be the most exciting part of fundraising but gathering and analyzing it is crucial to fundraising success. Data is used in budgeting, evaluating, goal setting, benchmarking, and problem solving. It is data that tells us what is going well and what isn’t – and...