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5 Fundraising Principles We Can Learn from Martin Luther King, Jr. communications for executive directors fundraising

     Martin Luther King, Jr. is best known as a prominent civil rights leader of the 1950’s and 60’s. In 1964 he won the Nobel Peace Prize for his nonviolent activism. He is probably most famous for his moving speeches, most notably his I Have a Dream speech.

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How to Raise More Money Through Your Holiday Appeal fundraising individual giving

How do you conduct your holiday appeal? I have worked at several nonprofits that have each done it differently.

They all sent out direct mail appeals, physical letters. For some, the only thing left to do was receive and record donations and send thank you letters. For some, the letter was...

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Individual Donor Giving Differences fundraising individual giving

Different fundraising causes, vehicles, and ways to research nonprofits appeal to different generational cohorts. Using the information about each donor group to customize your fundraising program will drastically increase the response to your appeal and improve your fundraising results. The U.S....

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Why Donors Give corporate giving foundation giving fundraising individual giving

Why do donors give? Different types of donors, that is individuals, foundations, and businesses, are motivated to give for different reasons.

Individuals

People are driven by values, feelings and beliefs. Know your donors’ values, needs and motivations and meet them where they are. Appeal...

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How to Make Sure You Raise Money When You Ask fundraising

Are you doing a lot of fundraising but still not making the kind of money you want? Maybe it’s because you’re focused on asking for money instead of asking to meet mission. 

Keep Your Fundraising Focus on Squarely Your Agency’s Mission

Fundraising is not about getting...

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How to Attract New Donors building community support fundraising relationship building

Aah. Attracting new donors to your cause. You can always use new donors. The question is, “How do you stand out in a crowd and draw people to your cause who will give to your nonprofit?”

Target Specific Donor Groups

When nonprofits talk about their efforts to gain visibility, most of...

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How to Prepare Your Board to Fundraise for executive directors fundraising

Is your board excited about fundraising? Probably not. They may think that fundraising and governance don’t have anything to do with one another. They may see fundraising as management’s responsibility, with their role only holding staff accountable for financial results. Or they may...

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How to Easily Raise More Money development planning fundraising

Raising money doesn’t have to be complicated. The best fundraisers are volunteer ambassadors who talk about their agencies’ missions and mission impact. Not all dollars cost the same to raise though. To really know if you are making money, you need to measure net, not gross, income....

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A Strategy for Data development planning fundraising relationship building

by Deron J. Tse of DjT systems: Business Systems Consulting

We make data-based decisions.

What does that mean for your nonprofit? You collect data on your constituents usually starting off with required transactional data points like contact info and transaction amount. Your organization might...

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