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To Bring in the Money, Be a Mission Hawk building community support development planning for executive directors fundraising

We’ve all heard it, “No mission, no money.” But what does that mean exactly? After all, sometimes you just need to make money to get through. It doesn’t always have to be related to your mission, right? Wrong. If you want to stay within the purposes of your Articles of...

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Fundraising Plans: One Size Does NOT Fit All development planning for executive directors fundraising

Several times over the course of my career I have been asked to implement a particular fundraising activity because Organization X raised hundreds of thousands of dollars by doing it. While I, too, want to raise hundreds of thousands of dollars, I do not want to do it solely based on what worked...

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How to Be Proficient at Fundraising evaluation fundraising

 

To be successful at fundraising, you need to learn from previous fundraising experiences, either yours or someone else’s. Look at what your nonprofit has done in the past to try and raise money. If you work for a startup with no fundraising history, learn from your peers. When you...

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The Last Ten Days of 2020: If you Haven’t Yet, Start Now to Improve Your Annual Fundraising Results development planning fundraising

It’s December 22, 2020. It’s probably slow at your office, with many of your co-workers or employees off for the holidays. I always liked being in the office during this time. I liked the fact that I had more time than usual to concentrate on improving my year-end fundraising results...

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Effective Fundraising Techniques for Reaching Millennial Donors communications fundraising relationship building

Segmenting your donors into age grouping, researching those age cohorts and using the information to then develop specific fundraising techniques that appeal to each separate generational group can drastically improve your fundraising results. Successful fundraising campaigns start with...

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Effective Fundraising Techniques for Reaching Greatest Generation Donors communications fundraising relationship building

As every fundraiser knows, donors are a set of very diverse of people. Characteristics vary by age, gender, ethnicity, education, and socio-economic status among others. But an individualized communication to every one of hundreds or thousands of donors is too costly to implement. You must group...

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Effective Fundraising Techniques for Reaching Generation Z Donors communications fundraising relationship building

In the past four blogs, we have covered the generation characteristics of the Greatest Generation, Baby Boomers, Gen Xers and Millennials. We referred you to the census bureau and The Center for Generational Kinetics for readily available, no cost generational cohort information.  We talked...

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Effective Fundraising Techniques for Reaching Gen X Donors communications fundraising relationship building

As we have discussed in previous blogs, to achieve the best results from your fundraising campaigns you must customize your fundraising activities to reach specific audiences. Applying different fundraising techniques to reach different groups of donors produces better fundraising results....

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Effective Fundraising Techniques for Reaching Baby Boomer Donors communications fundraising relationship building

Different fundraising techniques are successful at reaching different generational donor cohorts. Figuring out which fundraising techniques will be successful with different generational groups is part of the challenge of reaching varying groups of donors. The good news is that generational...

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