Thoughts on Nonprofit Leadership
Martin Luther King, Jr. is best known as a prominent civil rights leader of the 1950’s and 60’s. In 1964 he won the Nobel Peace Prize for his nonviolent activism. He is probably most famous for his moving speeches, most notably his I Have a Dream speech.
...
How do you conduct your holiday appeal? I have worked at several nonprofits that have each done it differently.
They all sent out direct mail appeals, physical letters. For some, the only thing left to do was receive and record donations and send thank you letters. For some, the letter was...
Different fundraising causes, vehicles, and ways to research nonprofits appeal to different generational cohorts. Using the information about each donor group to customize your fundraising program will drastically increase the response to your appeal and improve your fundraising results. The U.S....
Why do donors give? Different types of donors, that is individuals, foundations, and businesses, are motivated to give for different reasons.
Individuals
People are driven by values, feelings and beliefs. Know your donors’ values, needs and motivations and meet them where they are. Appeal...
Are you doing a lot of fundraising but still not making the kind of money you want? Maybe it’s because you’re focused on asking for money instead of asking to meet mission.
Keep Your Fundraising Focus on Squarely Your Agency’s Mission
Fundraising is not about getting...
Aah. Attracting new donors to your cause. You can always use new donors. The question is, “How do you stand out in a crowd and draw people to your cause who will give to your nonprofit?”
Target Specific Donor Groups
When nonprofits talk about their efforts to gain visibility, most of...
Is your board excited about fundraising? Probably not. They may think that fundraising and governance don’t have anything to do with one another. They may see fundraising as management’s responsibility, with their role only holding staff accountable for financial results. Or they may...
Raising money doesn’t have to be complicated. The best fundraisers are volunteer ambassadors who talk about their agencies’ missions and mission impact. Not all dollars cost the same to raise though. To really know if you are making money, you need to measure net, not gross, income....
by Deron J. Tse of DjT systems: Business Systems Consulting
We make data-based decisions.
What does that mean for your nonprofit? You collect data on your constituents usually starting off with required transactional data points like contact info and transaction amount. Your organization might...
