Thoughts on Nonprofit Leadership
In Creating Awareness in the Business Community we talked about how you can raise your nonprofit’s visibility to the business community. In Helping Business Professionals Meet Their Goals we discussed ways you can help meet their marketing and net income goals, on which they spend millions...
Golfers have golfed, walkers have walked, dinners have been eaten, awards have been bestowed. How did your agency’s fundraising events fare? Did your events spread your organization’s mission, or did the events just raise funds? Did you raise a lot of money? Really? At what cost,...
In Measuring Overall Fundraising Performance we talked about the two factors that you can influence to bring in the most money: the amount of dollars raised and the number of people giving. Today, we are going to go into more depth about how to influence more people to give and how to influence...
In Measuring Your Marketing Endeavors, we talked about how fundraising and marketing are both similar to and different from one another. Today, we continue to borrow from the field marketing, with a twist. We borrow the concepts of the customer journey and customer experience, revising them to...
When a company is trying to realize more revenues from sales, there are two factors that affect the outcome: price and volume. To make more money, either more people will buy the product, or people will pay more for the product, or some combination of the two. The same principle applies in...
As we said in Measuring Overall Fundraising Performance, net income is a better indicator of monies raised than gross income. Net income takes into account the costs associated with raising the funds while gross income doesn’t. You can increase net income by either increasing your revenues...
Fundraising and marketing are similar to each other in many ways. Fundraising is concerned about building donor relationships that result in charitable contributions. Marketing is about building customer relationships that result in sales. Both are concerned with the interactions that result in...
Data collection may not be the most exciting part of fundraising but gathering and analyzing it is crucial to fundraising success. Data is used in budgeting, evaluating, goal setting, benchmarking, and problem solving. It is data that tells us what is going well and what isn’t – and...
By: Kathleen M. Clayton, CPA
Scene One
Development Director, “I just got this huge pledge! Closing in on my budget, maybe I’ll get a bonus. Put it in my donor data base already. I need to let accounting know.” Walking over to accounting department...
