This book will give you the tools to plan a fundraising strategy that will raise the revenues your agency needs to not only survive, but thrive.
In all my fundraising labors, past and present, using these principles has helped me build up net revenues, solidifying the programs, departments, and organizations for which I have worked.
Fundraising is about what, when, and how of raising money. Just as important as increasing revenues is what costs you’re incurring in raising those funds, when you expect the funds to come in, and how you decide which fundraising activities to undertake
If you take into account all direct and indirect costs, you will create fundraising targets that exceed total costs and increase our net income. By accounting for opportunity costs and calculating your returns on investment, you will make informed decisions among competing fundraising activities and use your time to maximum benefit. You will have more complete information, which helps you make better decisions. You will make choices knowing their effects of your actions on your financial returns.
If you and your organization embrace them, you will also be able to improve your agency’s bottom line.